How can we cultivate and manage dedicated follower groups in this dynamic landscape?

October 19, 2021

‍Our recent Potato Connect session, held on October 19, 2021, explored the theme of "Building Communities in a Turbulent Landscape." The event focused on cultivating communities to become a company's best advocates in the midst of ongoing challenges.

"Building Communities in a Turbulent Landscape" was a compelling event that explored the intricacies of cultivating and managing dedicated follower groups amidst a dynamic landscape. Participants delved into effective community creation and management strategies, gaining insights on fostering unwavering loyalty. The event successfully navigated the challenges of the ever-changing landscape, offering valuable lessons on building robust and resilient communities. Attendees connected, learned, and thrived in the face of uncertainty.

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Featured Speakers

Vanessa Yeo Barger - Vice President, Love, Bonito

Vanessa Yeo Barger, the Vice President of Love, Bonito, shared her extensive experience in consumer marketing, particularly her role in pioneering grassroots community initiatives and experiential marketing for major brands. As the strategic force behind Love, Bonito's brand campaigns, creative services, and community experiences, Vanessa explored the mission of raising brand awareness and engagement in turbulent times. Notably, she discussed the launch of LBCommunity+, Love, Bonito's first loyalty program, and Create The Future, a brand pillar for social responsibility.

Visit her LinkedIn

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Kartik Khare - Global Vice President of Product and Innovation, Tupperware

Kartik Khare, the Global VP of Product Strategy & Innovation for Tupperware, shared his insights as an award-winning global marketer and business leader. Kartik discussed Tupperware's purpose-driven approach to nurturing families, communities, and the planet daily. He highlighted his role in leading product innovation transformation and digital change initiatives, focusing on empowering customers in online communities through social commerce and social selling tools.

Visit his LinkedIn

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