How to successfully build your brand?
April 13, 2023
In this session, we will be focusing on how we can innovatively and effectively tell our brand story to our target audiences. Specifically, how we can educate our audience and get them to understand the nuances and story behind your company’s brand and product.
We have invited 4 esteemed speakers who will be on a panel to share their own experiences, insights and tips on how they have successfully told their brand story.
To answer our queries and doubts on how to effectively conduct brand building, we have invited speakers from various organisations to give some insights and ideas on the different aspects of branding.
Mahdir Mustaffa - Branding & Content Lead at National Volunteer & Philanthropy Centre (NVPC)
About
Are branding and marketing the same?
Branding takes an 'Always On' approach to constantly engage customers daily and be at the top of their minds, while marketing usually involves short bursts of activities at key periods with the sole intention of driving sales.
Check out Mahdir's LinkedIn!
Isabella Wong - Consultant at Mutant Communications
About
How to brand your business?
It is important to focus on understanding your target audience, their demographic profile and how your brand can appeal to them emotionally.
Check out Isabella's LinkedIn!
Elwyn Loh - Consultant at Mutant Communications
About
How to brand your business?
Figure out what your brand is all about: What your brand stands for, what makes it unique, and how you want it to be perceived by other.
Check out Elwyn's LinkedIn!
Lynette Lee - Project Lead at Playlogue Creations
About
How to set a budget for your branding?
It is good to focus on one or two mediums that your audiences are using if you have limited budget reasons. Then slowly branch out to other mediums.
Check out Lynette's LinkedIn!
Wendy Wong - Co-founder of 55 Minutes
About
How to set a budget for your branding?
One has to be confident to focus on the platform(s) your audiences are at and craft your brand story there. This ensures that you will fully utilise your budget.
Check out Wendy's LinkedIn!
Insights and Takeaways
In our recent event, "How to Tell Your Brand Story," we delved into essential insights that unravel the art of creating a compelling brand narrative. Let's explore the key takeaways that illuminate the nuanced world of brand storytelling:
Branding vs. Marketing: Understanding the Distinction
One fundamental insight that emerged was the clear distinction between branding and marketing. The event emphasized that while both are integral components of a business strategy, they serve distinct purposes. Branding focuses on cultivating a unique identity, building emotional connections with the audience, and establishing the core values that define the brand. Marketing, on the other hand, is the tactical implementation of strategies to promote products or services.
Measuring Success: User Market/Research, Brand Message, Unique Selling Point
Success in brand storytelling was demystified through a multifaceted approach. Attendees learned that measuring success goes beyond traditional metrics and extends to understanding the user market through robust research. Crafting a resonant brand message that aligns with the brand's essence and pinpointing a unique selling point were identified as pivotal elements in gauging the effectiveness of the brand narrative. This holistic evaluation ensures a comprehensive understanding of the brand's impact on its audience.
Budgeting for Branding: Investing in Identity
The event addressed a crucial aspect often overlooked—budgeting for branding. Attendees gained insights into the strategic allocation of resources for building and maintaining a brand identity. From designing impactful visuals to investing in storytelling platforms, the discussion highlighted the importance of viewing branding not as an expense but as an investment in long-term success.
As we navigate the intricate landscape of brand storytelling, these insights serve as a compass, guiding businesses towards a narrative that resonates, captivates, and endures. Stay tuned for more in-depth articles and practical tips as we continue to explore the dynamic realm of branding and its profound impact on businesses.
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Tags
- Singapore Events
- Central Singapore Events
- Things to do in Singapore
- Singapore Networking
- Singapore Business Networking
- #education
- #branding
- #storytelling
